
ABOUT ME
I am an innovative, results-focused executive with extensive experience in Business Intelligence, Marketing Operations, Product Marketing and Development, Web Operations, competitive analysis, technology management and strategic planning. My skill set has expanded and diversified since attending Notre Dame, Colorado Technical University and earning three degrees in data science, computer science and technology management.
I believe in empowering your team through dedicated, hands-on leadership – effectively guiding personnel while encouraging them to be self-motivated and innovative. Armed with extensive training and knowledge in Marketing and Service Operations, I have a proven record of success in establishing product identity from the ground up - delivering an impactful experience that drives brand awareness and bottom-line growth.
With over a decade of immersion in technical marketing, as well as technical support, I possess expert-level skills at projecting new growth opportunities through in-depth market analysis and product planning, product development, implementation, integration, and multi-media marketing.
I am also adept at presenting, negotiating, and proposing market strategies; with proven results that deliver top-quality service to customers and business partners worldwide.
CAREER HIGHLIGHTS
Appointed and chosen by a leading fortune 200 company to run Marketing & Web Operations & Technologies on a Global scale, specializing in the integration of technology and platform applications, business intelligence, user experience, contract negotiations, and the management of complex architectural plans for infrastructure deployment.







RECOMMENDATIONS

Bud Cary
I have worked with Dallas for many years. Dallas always seems to figure out how to make projects work within a timeframe that most feel impossible. She listens to your needs, respect your views, gives constructive feedback and suggestions and truly works to architect a solid platform and solution to maximize ROI. Dallas truly is remarkable team player and can always be counted on to deliver, especially in a pinch!

Margie Singley
I've worked with Dallas as she led a digital transformation project at Western Digital. She spearheaded the Marketing Automation project and has proven to have strong, strategic leadership skills and has been amazing in getting the job done in a timely fashion with such a large organization. She clearly excels in her field and I would recommend her in any leadership role.

Hac Tran
I've worked with Dallas as she led a digital transformation project at Western Digital. She spearheaded the Marketing Automation project and has proven to have strong, strategic leadership skills and has been amazing in getting the job done in a timely fashion with such a large organization. She clearly excels in her field and I would recommend her in any leadership role.